box10.gif (1299 bytes)








Mobile device sales to outstrip PCs in 2011: study

For the first time, smartphone and tablet sales are expected to outnumber computer sales, a study by Deloitte Canada predicts. The report says 425 million smartphones and tablets are expected to ship globally compared to 400 million PCs.

“In 2011, more than half of computing devices sold globally will not be PCs,” the report indicates. “While PC sales are likely to reach almost 400 million units, Deloitte’s estimate for combined sales of smartphones, tablets and non-PC netbooks is well over that amount.”

“Probably the biggest change for this year for consumers is the need to choose which device to buy. For enterprises, the question is which devices to support,” said Richard Lee, Deloitte Canada’s national Technology, Media and Telecommunications Leader. “Should we buy a tablet? If so, which tablet? Should we standardize on a smartphone or support multiple devices? It’s an utterly different computing world from only two years ago.”

Deloitte is a professional services firm that provides audit, tax, consulting, and financial advisory services to businesses. This study was released as part of the company’s 2011 global Technology, Media & Telecommunications Predictions report.

“Unlike the 2009 netbook phenomenon, when buyers chose machines that were less powerful versions of traditional PCs (but still PCs), the 2011 computing market will be dominated by devices that use different processing chips and operating systems than those used for PCs over the past 30 years,” the report says. “This shift has prompted some analysts to proclaim the era of the PC is over.”

Deloitte disagrees with the belief that traditional PCs are dead, saying they are going to continue to be the workhorse computing platform for most people around the world. That said, Deloitte believes 2011 will be a tipping point as consumers move away from standard PCs to a new era of smartphones and tablets.

“[Consumers] will continue to move away from a predictable, but narrow, world of standardized computing devices like the PC, and vote with their wallets in favour of a diversity of choices including tablets and smartphones,” a Deloitte Canada news release says.

According to Deloitte Canada’s TMT leadership across the country, the top 10 most significant TMT trends that will impact Canada in 2011 are:

1. Smartphones and tablets: More than half of all computers aren’t computers anymore

2. Tablets in the enterprise: More than just a toy

3. Operating system diversity: No standard emerges on the smartphone or tablet

4. Social network advertising: How big can it get?

5. Television’s “super media” status strengthens

6. PVRs proliferate! The 30-second spot doesn’t die!

7. Push beats pull in the battle for the television viewer

8. What’s “in-store” for Wi-Fi: Retailers roll-out Wi-Fi to encourage in-store

9. Getting to 4G cheaply: Will many carriers opt for 3.5G instead? The proliferation of new computing devices doesn’t mean that we need new networks

10. Wi-Fi complements cellular broadband for “data on the move”

Posted January 27, 2011