Mobile device sales to outstrip PCs in
For the first time, smartphone and
tablet sales are expected to outnumber computer sales, a study by
Deloitte Canada predicts. The report says 425 million smartphones and
tablets are expected to ship globally compared to 400 million PCs.
“In 2011, more than half of computing devices sold globally will not be
PCs,” the report indicates. “While PC sales are likely to reach almost
400 million units, Deloitte’s estimate for combined sales of smartphones,
tablets and non-PC netbooks is well over that amount.”
“Probably the biggest change for this year for consumers is the need to
choose which device to buy. For enterprises, the question is which
devices to support,” said Richard Lee, Deloitte Canada’s national
Technology, Media and Telecommunications Leader. “Should we buy a
tablet? If so, which tablet? Should we standardize on a smartphone or
support multiple devices? It’s an utterly different computing world from
only two years ago.”
Deloitte is a professional services firm that provides audit, tax,
consulting, and financial advisory services to businesses. This study
was released as part of the company’s 2011 global Technology, Media &
Telecommunications Predictions report.
“Unlike the 2009 netbook phenomenon, when buyers chose machines that
were less powerful versions of traditional PCs (but still PCs), the 2011
computing market will be dominated by devices that use different
processing chips and operating systems than those used for PCs over the
past 30 years,” the report says. “This shift has prompted some analysts
to proclaim the era of the PC is over.”
Deloitte disagrees with the belief that traditional PCs are dead, saying
they are going to continue to be the workhorse computing platform for
most people around the world. That said, Deloitte believes 2011 will be
a tipping point as consumers move away from standard PCs to a new era of
smartphones and tablets.
“[Consumers] will continue to move away from a predictable, but narrow,
world of standardized computing devices like the PC, and vote with their
wallets in favour of a diversity of choices including tablets and
smartphones,” a Deloitte Canada news release says.
According to Deloitte Canada’s TMT leadership across the country, the
top 10 most significant TMT trends that will impact Canada in 2011 are:
1. Smartphones and tablets: More than half of all computers aren’t
2. Tablets in the enterprise: More than just a toy
3. Operating system diversity: No standard emerges on the smartphone or
4. Social network advertising: How big can it get?
5. Television’s “super media” status strengthens
6. PVRs proliferate! The 30-second spot doesn’t die!
7. Push beats pull in the battle for the television viewer
8. What’s “in-store” for Wi-Fi: Retailers roll-out Wi-Fi to encourage
9. Getting to 4G cheaply: Will many carriers opt for 3.5G instead? The
proliferation of new computing devices doesn’t mean that we need new
10. Wi-Fi complements cellular broadband for “data on the move”
Posted January 27, 2011