GE marks 10th anniversary of digital
MISSISSAUGA, Ont. – In addition to
being Breast Cancer Awareness Month, this October is the tenth
anniversary of digital mammography, a technology introduced by GE
Healthcare in 1999. Similar to digital photography, digital mammography
replaces the film used in traditional mammography with digital files
viewed and stored on computers.
To commemorate the anniversary and long standing commitment to fighting
breast cancer, GE Healthcare has created a digital wall of personal
stories from those whose lives have been touched by breast cancer, as
well as doctors, scientists and fundraisers who work tirelessly against
the disease. Visit the wall at
Around 30 patients, survivors, fundraisers and medical professionals
from around the world are the foundation of the first phase of the GE
Healthcare’s wall. The company hopes that the wall will grow rapidly and
become a global platform for survivors, innovators and charities to
share their stories, provide additional information on technology
milestones and successes and empower others impacted by breast cancer.
“Our initiative shows that breast cancer is indiscriminate. It affects
women, and also men, irrespective of their age, nationality and
religion. We want people to get involved and share their story. Today,
they can do that by clicking the “share” icon on the wall and share
their experience, knowledge and hope with others,” said Wendy Harris,
Strategic Marketing Leader, Women’s Health at GE Healthcare.
“I hope to see it grow rapidly in size to become a definitive hub for
empowering stories; how survivors have fought and overcome the disease,
as well as profiling the doctors, and scientists who are working
tirelessly – often behind the scenes,” continued Harris.
Starting in Canada, the site visitor will meet Sylvia Soo and her
personal story battling breast cancer at a young age. A fly over to Asia
will take them to Andra Pradesh in India, where Dr. Raghu Ram, after a
successful career in the UK, returned with the mission to improve the
delivery of breast cancer at home. Back in Europe, the visitor will tour
Belgium where a “Mammobiel” is providing breast scans in rural areas.
These are just some of the “journeys” that the site visitor can make,
meeting those who are fighting breast cancer and creating awareness
Pioneering the development of advanced breast-imaging technologies, GE
Healthcare has been a leader in the field of breast cancer detection
through mammography devices since the 1960s. In 1999, GE Healthcare was
the first company to introduce full-field digital mammography (FFDM).
Canada has been a big part of this story – the third and fourth GE
digital mammo units were installed in Toronto at the Princess Margaret
Hospital and at Mount Sinai Hospital.
The company has spent 13 years and more than $100 million developing the
full-field digital mammography technology, GE Healthcare Senographe
systems, and continues to invest heavily in new cutting-edge
technologies to detect the pathology before the onset.
Today there are approximately 3,800 GE Healthcare Senographe digital
systems in use worldwide – more than any other brand. In August this
year, healthcare technology research organization KLAS ranked GE
Healthcares Senographe DS as the top digital mammography system on the
market today, based on a survey of healthcare providers.
Through its own research as well as partnerships with other industry
innovators, GE Healthcare is continuing to bring to market advanced
technologies that will help improve detection and reduce unnecessary
biopsies in the future, including a magnetic resonance imaging (MRI)
system specifically designed for breast imaging; the fusion of FFDM and
ultrasound; and tomosynthesis -currently under clinical investigation-
which generates three-dimensional images.
About GE Healthcare
GE Healthcare provides transformational medical technologies and
services that are shaping a new age of patient care. Our broad expertise
in medical imaging and information technologies, medical diagnostics,
patient monitoring systems, drug discovery, biopharmaceutical
manufacturing technologies, performance improvement and performance
solutions services help our customers to deliver better care to more
people around the world at a lower cost. In addition, we partner with
healthcare leaders, striving to leverage the global policy change
necessary to implement a successful shift to sustainable healthcare
systems. Our “healthymagination” vision for the future invites the world
to join us on our journey as we continuously develop innovations focused
on reducing costs, increasing access and improving quality and
efficiency around the world. Headquartered in the United Kingdom, GE
Healthcare is a $17 billion unit of General Electric Company (NYSE: GE).
Worldwide, GE Healthcare employs more than 46,000 people committed to
serving healthcare professionals and their patients in more than 100
countries. For more information about GE Healthcare, visit our website
Posted October 8, 2009